The Social Formula is a full-service digital marketing agency from Belgrade, turning social media attention into business. Strategy, content, ads and web working as one team, for brands worldwide since 2016.

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What we do

  1. 01Marketing Strategy A proper digital presence is only possible with a strategy. We build it from scratch or channel your existing one towards digital.
  2. 02Social Media Copywriting, design and curated content for your channels, with a monthly call to review results and set the next goals.
  3. 03Online Ads Meta, Google, LinkedIn, Pinterest and YouTube campaigns, monitored daily and tuned for ROI.
  4. 04SEO & AEO Technical, on-page and off-page SEO plus answer engine optimization, so you show up on Google and in AI answers, not on page 35142.
  5. 05Branding & Design The right look and a consistent message across every platform, from the logo to the tone of voice.
  6. 06Websites Unique, fast, SEO-ready websites and online shops, without overspending.
  7. 07Photo & Video Full creative and execution for the content your feeds demand, led by our in-house Head of Production.

Our philosophy

Consistency throughout. Let's work together. Keep it real. Have fun. Support your customers.

From one client
to 150+

We put ourselves in the shoes of our clients and of our clients' clients. Rebrands, faster websites, daily posts: the essence of our work is to make brands better, and to sell more.

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Client story · 2016 The friendship that started it all: Siamko Group Our story The city that sparked it all: New York, 2014 Client story · Numeri Primi Numeri Primi: Premium Italian Coffee for Montenegro Our story · 2026 10 years of digital marketing, global clients and growth Our space · 2019 At home in the Science-Technology Park Belgrade

Brands that trusted the formula.

From rebrands and faster websites to daily social media posts, the essence of our work is to make our clients' brands better. 150+ brands since 2016, in Serbia and worldwide.

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  • Agitpop
  • Orah
  • Dermalactives
  • De Facto Berlin Spirits
  • Modni studio Click
  • Vimana Private Jets
  • Elizabeth Sutton Collection
  • EMR
  • Beeo la mielette
  • Raw & Smoked
  • Emerald Labs
  • Belgrade Fashion Week
  • Black Forest Skis
  • Treo
  • The House of Luxury
  • Macom
  • Bohinc Studio
  • Rove Film
  • Il Nicciolete
  • Prime Home by Sillage
  • Ricketts Luxury Properties
  • Nouvellune
  • Lily & Roo
  • Tannera
  • Vaša Bašta
  • Numeri Primi
  • Council of Europe
  • Simplify
  • Medbooker
  • Arty
  • Pure Glimmer
  • Travel Sana
  • Volver
  • b2bee
  • Niagara Sports Global Management
  • Elo Brands
  • Hypoxic Training
  • The Hangout
  • Blender
  • Jägermeister
  • Lola Soap
  • MWT Ribs
  • Tempus
  • Properties Palma
  • Millésime
  • FG London
  • HRetreats
  • Swisspreneur
  • St. George’s International School
  • Alqvimia
  • Biologique Recherche

The Social Formula in numbers

2016
Operating successfully since 2016, with HQ in Belgrade and clients worldwide.
150+
Clients in our portfolio, in Serbia and worldwide.
YTILI
US State Department programme award: winning start-up agency of the year 2018.
NTP
Member of the Science-Technology Park Belgrade, 2018–2023.

The ultimate formula

360°

Nine elements. One formula. Tap an element to see it at work.

  • Content
  • Media
  • Tech

News

We are now part of Brand Collective.

Together with Instinkt agency from Sofia, Into Branding from Munich and Vivid production from London, we are stronger and ready for new challenges. Our teams work together to make your brand better.

Partner

Dresslife

We partner with cutting-edge AI solutions for e-commerce websites.

Platforms we work in every day.

From the website to the newsfeed, we connect everything your brand runs on.

  • WordPressWebsite
  • ShopifyWebsite
  • WooCommerceE-commerce
  • FacebookNewsfeed
  • InstagramNewsfeed
  • LinkedInNewsfeed
  • X / TwitterNewsfeed
  • PinterestNewsfeed
  • MailchimpE-mails
  • Google AnalyticsStatistics
  • Google BusinessBusiness card
  • JavaScriptProgramming

Our thoughts.

All articles

Your next move starts with one conversation.

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