About Us

What is The Social Formula?

With HQ in Belgrade, The Social Formula is an ever growing team of marketing, digital and design strategists set on executing goals and getting you to a success you can measure.

Through extensive research, TSF has created ’The Secret Formula’ to guarantee Search Engine and Social Media Optimisation in order to maximise your businesses online presence and credibility. Also, to drive business, raise awareness to your brand, website and maximise followers.

Our Ultimate Formula Packages provide a thought out digital marketing campaign based on tried and tested online marketing formulas for a wide range of businesses.

TSF was created for businesses in need of regular maintenance of their social media, website and online ads but lacking time to execute a consistent campaign, which leads to loosing online, and offline credibility.

Leave the online presence management to us while you run your business!

The Social Formula-digital-marketing

Our Philosophy

Consistency throughout.

We manage, maintain and follow up!


Let’s work together.

We are here to help you achieve your goals. Communication is key.


Keep it real.

Be the brand. Speak, listen and learn from your customers.


Have fun.

Create inventive content with words, images and videos – keep your audience wanting more!


Support your customers.

Follow back, share and communicate!


It’s all about
the people

Daša Runić​

Founder, Director & Strategist

Traveler, enthusiast, entrepreneur

Filip Janjić

Digital Account Executive

Bassist 🎸 in band “Lagana Sreda” Makes delicious cocktails

Jelena Ristić

Digital Account Manager

Dancer, art lover, sci-fi enthusiast

Đorđe Jovanović

Web designer / Tech guru

Football fan, sports enthusiast, in love with technology

Nataša Milošević

Graphic Designer

An adventurer who befriended imagination

Dalibor Stojadinović

Web Developer

Scuba diver, vagabond traveler, writer

and space.

Since 2019 The Social Formula is a part of prestigious Science- Technology Park in Belgrade, intended for startups and growing high-tech development companies.