Mobile has changed the world and the way we experience the Internet. With an astronomical number of consumers, mobile-friendly website design is the main focus of many businesses.
Nowadays, people spend around five hours on their mobile devices daily. Having a smartphone has allowed us to be in constant communication with others, or easily search for any information. This has led to a change in user experience on websites, which had to adapt to new circumstances. Thus, having a mobile-friendly website design has become a critical point for any business.
Here are some essentials on why and how to keep up your website mobile-friendly.
1. Make it Easy
Mobile has surpassed the usage of computers. Being able to look something up or find a product or a piece of information right there and then, has proven to be exactly what customers want. Therefore, a website that is mobile-friendly will always attract more customers and offer a great experience.
On the other hand a site can be rather difficult to go through, if not mobile-friendly. For instance, people will have to zoom in and out to read the content. This can easily lead to frustration which will lead to fewer visits or sales on your website.
2. UX is The Key
Help your customers complete their objectives. Whether you were selling goods, writing blogs, showcasing your work – your website should make it easy for customers to find the information they were looking for.
Think about websites such as Etsy and Apple. On both of these websites, people can easily navigate through different categories and find exactly what they need.
An important part here is outlining the steps and reducing user interactions. The fewer steps one needs to take to order a product, the better.
3. Responsive, Responsive, Responsive
If you were wondering what a responsive website design was, you are not the only one. Responsive website or web design uses the same URL address, therefore the design responds or adjusts to the display size.
Optimizing user experience across different screens has proven to be the best way to increase conversions, whether it was buying products, reading blogs, or getting in touch.
Most importantly, your website should be – fast, integrated, reliable, and engaging.
4. Google is Keeping Tabs
Websites highly rely on SEO to appear in the first results of Google search. It is no surprise that Google’s algorithm pushes responsive and mobile-friendly websites to the top of the search results. Above all, they offer a seamless website experience, as well as good, continuous content.
5. Be Mobile-friendly
In conclusion, it is important to adapt to the needs of the present market, and that market is mobile. Further more, with a mobile-friendly website, engaging content, and intuitive user experience, there is nothing that will hold your website back.