6 Epochal Logos With a Hidden

Ready to find out which 6 epochal logos we chose to present you? Read along!

Design is one of the most interesting segments of the business world. How you represent your brand is crucial. However, branding is not everything that meets the eye, there are also more subliminal — and clever ways that they go about hoping to win your loyalty. 

As a marketing agency, The Social Formula does an extensive research of the brand before creating a design solution. However, some of the world’s biggest companies even pay psychologists, besides designers and advertisers, to dream up creative logos which can convey an image that is not visible at first glance.

We all know about the FedEx arrow, and the Amazon smile, but there are plenty more creative solutions in marketing business. Therefore, we prepared six epochal logos with a hidden message:

Epochal logo no.1: Beats by Dr. Dre

Even though the launch of these particular headphones was in 2006, they still remain one of the hippest headphones brand. Behind the brand is of course, Dr Dre, worldly famous rapper and music producer.

This astonishing logo was produced by Ammunition Group in California. Seemingly simple, letter “B” with a red circle around it, this logo represents a head of a person wearing headphones, from the side view.  In other words, this is an example of an excellent use of abstract minimalism. 

Epochal logo no.2: Tour de France

First held in 1903, the Tour de France is the most prestigious cycling race in the world. Consisting of multiple stages, it mainly takes place in France. However, since the 1950s it has held sections in nearby European nations too.

This modern logo design was created by French designer Joel Guenoun in 2002. Also, its style is visible in the symbolic black and yellow, cartoonish-like letters. 

You can find our favorite part in the top right corner, a typographic sketch of a cyclist. What a clever design hack!

Epochal logo no.3: Continental

Third on our list of epochal logos is Continental. Founded in 1871 as a rubber manufacturer, German company Continental is today one of the world’s biggest manufacturers of automotive parts.

The current Continental logo is an update of a wordmark dating back to 1920s. Moreover, the person behind its creation in 2013 is Peter Schmidt Group.

This design is quite formal and straightforward, but if you carefully look at the letters “C” and “O”, you will see them form a shape of a tyre. 

Epochal Logo no.4: Baskin Robbins

Founded in 1945, Baskin-Robbins is an American chain of ice cream and cake specialties restaurants. They are on over 7,500 locations in 50 countries. In addition, the company is best known for its slogan ’31 flavors’. The idea behind it is to have a different flavour of ice cream each day of the month.

If you look at the logo carefully, you will see the number 31, which perfectly represents company’s slogan. Another example of  incorporating company’s motto and tagline with logo design. 

Epochal logo no.5: Subway

Known for its made-to-measure, salad-packed sandwiches, Subway has more than 42,000 locations in over 100 countries.

Subway’s current logo was designed in-house in 2016. Spokeswoman explained that the yellow and green colours are “a reflection of the colourful array of fresh vegetables and other ingredients” found at this fast food chain.

What’s more, the arrows represent a movement, which is consistent with their brand name, and their restaurant policy – fast, healthy food, on the go, or take out. 

Epochal Logo no.6: Vaio

Finally, last on our list of epochal logos is Vaio. Launched in 1996 as part of Sony, Vaio is now an independent Japanese manufacturer of PCs and smartphones.

Their logo is famous but not everyone knows what it represents! Left half of the design is a wave which stands for analogue tech, and the right half; “1” and “0”, shows a  binary basis for digital tech. Pretty clever!