Have you noticed a recent drop in views on your Instagram stories? If the answer is yes, you are not alone. As Instagram confirmed to TechCrunch, they started to crack down third party bots, who are viewing loads of stories everyday.
It seems Instagram came out as a winner in this battle, and the number on stories are going down. Why is this not a bad thing?
Firstly, you’re in the same “boat” as everyone else. All accounts are experiencing losses in views, so basically nobody wins, nobody loses.
Secondly, this can be a good thing, as Instagram keeps rewarding quality content. Also, all of yours followers will be real people, who can contribute to your business.
What we can do is offer some help. Here are 5 tips that will help you boost your Instagram Stories views.
1. Pay attention to your analytics
Instagram analytics can be a very powerful tool. You have to pay close attention and analyze data given to you, in order to spot what suits your audience best: content you are sharing, editing style, day of the week, etc.
With this info you can double down on your better performing content and scale back on the content that didn’t perform that well. This will keep your followers happy and your Instagram booming.
2. Add relevant hashtags and locations
One more way to get noticed and boost your Instagram stories engagement is by using adequate hashtags and locations.
Since people are searching for locations and following hashtags, this is perfect for making new followers and getting more people interested in your content.
Bonus tip: avoid using popular hashtags, because your story will get buried besides millions of others. It is advised to use hashtags between 10k and 50k post instead.
3. Consistency is the key
This is pretty basic, but it works. Posting consistently on your Instagram stories will more likely get you noticed, since you will be reaching more audience as they tap through their stories feed.
With each new story you will be bumped to the top of your followers feed, and your engagement will be increasing. This is one of the simplest ways to drive up your Instagram story views, so be sure you are doing that.
4. Use engagement driving stickers
The poll, emoji slider and question stickers are the best ones to boost your engagement. Use these stickers on your stories in order to get more action on your account.
The more people are engaging with your stories through stickers, the higher your stories will be boosted by Instagram algorithm. Also, this is a great way of finding out what type of content your followers want to see from you, and we all know how Instagram loves quality content.
5. Cross promote stories from your feed
Instagram feed may not have the same “shinny” features as Instagram stories, but with 30 hashtags per post, it can be a powerful tool of bringing new followers and getting your account discovered by more people.
Simple way of driving your audience from your feed to your stories is by using call-to-action captions on your posts. Write, for example “See the full collection on our stories”, or “Go to our stories to vote for your favorite”, and just watch as your views are going through the roof!