The bigger picture is that Facebook is planning to monetise WhatsApp by y allowing advertisers to contact potential customers directly via the app. However these terms will be only for the EU and UK business accounts.
Outside the EU and the UK users will have to agree to share information on their mobile phone, internet service provider with Facebook’s subsidiaries.
Facebook is hoping to monetise WhatsApp by allowing advertisers to contact customers directly via the app. The new terms will only affect business account users in the UK or European Union, Facebook has confirmed.
Outside of Europe, users must agree to share information on their mobile phone, internet service provider with Facebook’s subsidiaries. This data could also contact and profile information, with the exception of message content, which remains encrypted.
Turkey for example has said that this is unacceptable and invited their citizens to start using different, for example domestic platforms and stay away from WhatsApp.
Experts are alerting the world that protecting digital data is important for all of us, users and it is also important not to give 100% control to a few tech companies who could be responsible for shaping our futures.
What is your take on this?
Enter your email address below to subscribe to our newsletter