5 Most Common Facebook Ads Mistakes and How to Avoid Them

Everybody knows that Facebook Ads are a great promotional tool. They can increase brand awareness and also boost sales.

But not all Facebook campaigns are created the same way; With a few tricks and tips, you can save your budget and still get results.

Here are the 5 most common Facebook Ad mistakes:

Running ads all the time

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You shouldn’t run ads all the time. If you don’t set a limit to how many times your ads are shown, you run the risk of overexposing your target audience.

The way to solve this is by creating a custom schedule on your Facebook ads campaign. This way you can show your ads at times your target audience is most likely to engage or to buy.

Irrelevant landing pages

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The landing page must match your ad! You need to set a relevant landing page that gives your visitors exactly what they were promised in the ad, or what caught their attention.

Constantly changing settings on your campaign

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Facebook ads use machine learning to optimize for the best results. They call this a “learning phase”. Though it can be tempting to make adjustments to your campaign while it is still active, we do not recommend doing this too much. 

Continuing to market to already converted customers

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When someone clicks on your ad, they most likely don’t want to see that ad again, as it can be rather annoying. To solve this problem, just exclude people who have purchased the advertised product within the last month (or taken the relevant campaign action) within your custom audiences settings.

Not experimenting with different ad types

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Every audience is different, and they react differently to all sorts of contents. If you are not doing your A/B testing of different ad formats, you are making a huge mistake. This way you can find the ad format that most engages with your unique audience.

By following these guidelines, you can set out to create a Facebook ad campaign perfect for your audience, that delivers great results, all while using less of your budget. Good luck!

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